Where's Your Shopping Cart?
The shopping cart button changed everything.
Not only did it make Jeff Bezos the richest man in the world, it completely revolutionized consumer expectations, including yours and your patients’.
Why? In a word, convenience.
Think about the last time you made a purchase online. The process looked something like this, right?
- You put items in the cart.
- You clicked the cart and paid.
- You got what you needed delivered to your door.
Now think about this - would you have made that same purchase, with that same company, if the ordering process looked like this?
- You have to write an email or make a phone call to the selling company.
- You wait for a response (which might take a couple days if it’s the weekend or a holiday).
- The company either responds with an email, or a call during your work hours.
- You discuss the details with the company, perhaps going back and forward a few times, and then send payment.
- You get what you wanted delivered to your door.
That would be a ridiculous way to do business in today’s economy, right? ...But if you don’t have real online scheduling (not just appointment requests), that’s exactly what you’re asking your patients to do.
Patients are consumers just like you.
They want what you can provide, so they work their way through your painstakingly crafted marketing funnel. When they finally end up on your Google listing, or your website, or your social media pages, they’re ready to schedule an appointment…
...But there’s no shopping cart button. They have to go through scenario #2. And since they don’t want to do that, they’re far less likely to purchase - that is, they’re less likely to wind up in your chair.
LocalMed is to your practice as the shopping cart button is to Amazon.
THAT is what separates LocalMed from other so-called online scheduling services. They click a button, they choose an appointment time, they get that appointment time.
Even though dentistry is far more important than whatever’s in their next Prime package, your patients (and maybe even you) are conditioned to want that instant convenience. It’s a trend that’s only continuing to grow.
Over the last 9 years, e-commerce has seen 6-8 times more growth than traditional retail, and it’s all because of the power of the shopping cart. The trend shows no signs of slowing down, and probably won’t until we all have Star Trek-style replicators that can materialize products straight into our living rooms.
LocalMed lets patients schedule appointments straight into your practice management system, just like your front desk would. You set your scheduling rules, and they’ll start booking appointments around the clock - even at 3am on a Sunday.
Learn more about how LocalMed can help your dental practice fill its schedule, 24/7.