Tales of a successful startup: Stonebrook Pediatric Dentistry
“Be the change you want to see in the world.” You can see those words from Gandhi plastered all over motivational social media posts and bumper stickers, but it’s not so often that you meet someone who really lives by them. And while he might not have liberated India, Dr. Abhishek Bhaumik puts those words into practice every day at Stonebrook Pediatric Dentistry in Frisco, Texas.
(Stonebrook Pediatric Dentistry in Frisco, Texas)
Stonebrook specializes in treating tongue-tied and high-anxiety children, and those niches weren’t chosen due to a vacuum in the market. Dr. Bhaumik chose them because he was one of those kids.
“I love helping kids with high anxiety because that’s my background,” Dr. Bhaumik told us. “I went through depression myself. When kids come to my office that have issues similar to what I grew up with, I can feel that. When I get kids that are bullied at school, I understand that. When I get kids whose doctors don’t fully understand what being tongue-tied is, or how to diagnose it… that was me. I knew I wanted to help these kids before I even finished high school.”
“For most of my life, I didn’t have much confidence because I was never really good at anything. That started to change when I got into martial arts. As I rose through the ranks, I got the opportunity to teach kids’ classes. And they always seemed to listen to me. I was good with kids, and I loved teaching them. During my senior year, one of the dads was a pediatric dentist. He offered me a job as an assistant in his office. That opened my eyes to pediatric dentistry, and by the end of high school, I knew what I wanted to do. Stonebrook is the culmination of the dream that started all those years ago.”
Dr. Bhaumik’s practice is castle-themed, and kids love it so much that he says some kids have asked their moms if they can go to the dentist instead of going to school. Stonebrook has a play area, charming wall-art, and the kindness that can only come from someone who truly understands. It’s an ideal situation that was created under less-than-ideal conditions. (Interior of Stonebrook Pediatric's castle-themed office)
When Stonebrook opened, Dr. Bhaumik knew there were 14 other dental practices within a 1.5 mile radius, one of which was a pediatric practice. But the combination of a growing area and determination led him to create a growing practice that defied the odds.
Months before opening, Dr. Bhaumik posted videos of the practice’s construction on social media. He spent his free time going to local businesses, letting them know a new pediatric practice would be opening soon. The entire marketing operation was being run off a single laptop featuring OpenDental with LocalMed installed.
(Dr. Bhaumik pictured at his practice during construction)
“Based off LocalMed alone, we had 10, maybe 14 patients scheduled before we even opened our doors,” Dr. Bhaumik told us. “We still get about a third of our new patients through it. Real online scheduling’s a very important piece of what we do, and I’d recommend it to any private practice.”
But it’s not just technology propelling Stonebrook to success. Dr. Bhaumik’s philosophy toward competition, and business in general, is a rare and refreshing thing. “I knew there were 14 practices in our area when we were opening, but I didn’t see them as competition. I saw them as colleagues,” he told us.
“I’ve never seen anyone as competition because nobody can mimic your personality, your ethic, your team, the way you approach dentistry. I wish healthcare providers wouldn’t see each other as competitors. I genuinely believe that every practitioner is passionate about one or two things. You can’t be good at everything, and patients pick up on that.”
“At the end of the day, patients decide who they want to go to. When you talk about what you love, patients pick up on that. If you’re passionate, word of mouth spreads pretty quickly.”
LocalMed lets patients schedule appointments straight into your practice management system, just like your front desk would. You set your scheduling rules, and they’ll start booking appointments around the clock - even at 3am on a Sunday.
Learn more about how LocalMed can help your dental practice fill its schedule, 24/7.
Topic: LocalMed Success