7 Tips for Successful Dental Marketing on Facebook
If you’re looking for advice on growing and marketing your dental practice, you know that creating a Facebook business page is a common suggestion.
It’s because Facebook has the most extensive audience of any social network: nearly 70% of the entire United States population has a Facebook account, and 76% of them are checking in daily (Pew Research).
That’s an incredible amount of people you can potentially reach through the Facebook platform! That’s why it’s good advice to set up and leverage Facebook business page for your dental practice.
Great! You made one. Now what?
#1 - Ensure your practice information is always correct.
Make sure there’s no confusion for potential or returning patients. There’s nothing more frustrating than struggling to figure out what number to call or hours your practice is open.
Make it easy for your patients - keep your “about” section updated at all times. Here’s a quick checklist of the information you should keep updated on Facebook:
- Practice Address
- Phone Number
- Email Address
- Office Hours
#2 - Posts that actually engage.
Too often, dental practices Facebook engagement suffers because their posts aren’t resonating with their audience. Figure out what demographic you want to target, and post things that will interest and engage them!
Depending on your audience, You can ask a question. Post a funny meme. Share a link to a genuinely interesting article. Post a discounted offer every so often. Dress-up day in the office? Share a photo! Which brings us to the next point...
#3 - Real photos? YES.
You don’t need to buy a thousand-dollar camera - you just need to authentic. Stock photos aren’t going to cut it forever. At a minimum, take and post some pictures of the inside and outside of your office space, and make sure there’s at least one of you, the dentist!
It’s okay to move beyond the stiff professionalism - this is social media! Patients want to know that their dental practice is made up of friendly people.
If you want to step out of the box, you can take some photos of your staff members at their station (front office staff behind the counter, hygienist next to the patient chair…), or a staff photo on a fun theme or dress-up day.
If you want to post pictures of happy patients, awesome! Just make sure to tread carefully, know what the HIPAA laws are and ensure that you have all the legal boxes checked.
#4 - Cost-effective advertising.
If you’re looking to get new patients, Facebook Ads can be a cost-effective method of doing so. Once your page is developed and you’ve got some content, create some targeted ads for people in your area!
Facebook has made it pretty simple for local businesses to reach their community, so take advantage! You can make your ads even more effective in bringing you new patients by allowing them to schedule directly from your Facebook page.
#5 - Make good use of your practice’s free wi-fi.
To increase your practice’s visibility on Facebook, encourage your patients who are physically present in your office to check-in on Facebook. Facebook works like this: the more people share your practice page through checking-in, the more other people will see it. Simple, right?
To make it easy for your office and your patients, you can implement Facebook Wi-Fi at your practice. To use your free wifi, patients don’t have to have a password; they just have to check-in on Facebook. It’s a win-win scenario all around.
#6 - Reviews
There’s three places most people are looking for reviews: Google, Yelp and Facebook. Consumers are choosing where to go based on these reviews, so if you’re truly looking to grow your practice, you need to start soliciting patient reviews on these platforms, including Facebook.
Still hesitant? Consider this:
- Star rating is the #1 factor used by consumers to judge a business (BrightLocal)
- 92% of consumers read reviews (BrightLocal)
- 80% of consumers trust reviews more than personal recommendations (BrightLocal)
- Having 50 or more reviews can mean a 4.6% increase in conversion rate (Econsultancy)
Do you really want to miss out on the impact of this social proof?
#7 - Be open 24/7 with real-time online scheduling.
If you are putting time and money into funneling potential patients to your Facebook page, you want to get as much return on investment as possible, right? That’s where LocalMed real-time online scheduling comes in - patients can schedule an appointment with your dental practice directly from your Facebook page (as well as your Google listing, Yelp page, our Insurance Partner listings, the Six Month Smiles directory, etc.).
- 81% of patients would prefer to schedule their appointments online (Decipher Research / Intuit Health)
- 77% of patients search online before booking an appointment (Pew Research)
- 38% of all appointments are scheduled after hours or on weekends (Accenture 2013 Consumer Survey)
Closing the loop on Facebook and all of your other marketing channels can increase your ROI and ensure that you’re open for business whenever a new patient finds you, 24/7. Interested in learning more? Schedule your free demo today.
And there you have it.
Now you know why everyone recommends Facebook when you’re looking to grow your dental practice.
Which of these seven tips are YOU going to try? Let me know on Facebook!