Is Your Dental Marketing Working?
Month after month, you’re spending your hard-earned money on marketing that is supposed to bring you a steady stream of new patients each month. Direct mail, pay-per-click advertising, search engine optimization, social media, marketing agencies… and the list of marketing methods you’ve tried goes on. The future of your practice depends on these methods capturing the attention of potential patients.
And yet - what percentage of your social media followers have scheduled an appointment with your office? How about those who’ve received a shiny (expensive) postcard with your office number on it? People who have found you organically on Google?
What if I told you that the lack of appointments coming directly from your marketing efforts has way less to do with the quality of your marketing and way more with the utter lack of convenience when it comes to actually scheduling an appointment?
Megan arrives home from work at 5:32 p.m. on Tuesday and before she walks inside, she checks her mailbox. She sorts through, sees your direct mail piece welcoming her to the neighborhood and inviting her to call your office for her next dental appointment.
“Great”, thinks Megan, “I’ve been meaning to look for a new dentist but keep forgetting because I’ve been so busy! I’ll schedule right now”.
Unfortunately, when Megan calls your office, she finds out that it’s only open weekdays 8 a.m. to 5 p.m. - which is the same hours she works. So she puts the postcard in her purse, with the intent to call tomorrow.
From here, one of three things will probably happen:
- Megan gets wrapped up in work and forgets to call, postcard out of sight and out of mind.
- When she calls on her lunch break, she is put on hold for 6 minutes before giving up and hanging up.
- She takes a short break from her busy day to call, then proceeds to go back and forth with the receptionist for 7 minutes before finding a set of open appointment times for her and her 2 kids that she can “make work”. The day of their appointments, she no-shows because she forgot about an important meeting she had at that same time.
Megan and her kids are so close to becoming new patients at your practice! But research backs this up as a fairly common scenario:
- It takes an average of 8.1 minutes to schedule an appointment at an office via phone (Accenture 2013)
- 63% of calls are placed on hold at least once (Accenture 2013) So, how can you close the loop on acquiring potential patients like Megan and her family?
Easy! Implement online scheduling.
I know, I know. I can hear your protests now… “I would never allow that! Patients scheduling themselves is a terrible idea… my entire schedule will get messed up!”
Before you give up and stop reading, ask yourself the question: “If it were possible to implement online scheduling to capture patients like Megan and her family without losing control of my schedule, would I do it?”
If your answer is yes, then keep reading.
LocalMed Connect is the first and only real-time online scheduling platform that allows patients to find and schedule dental appointments online, 24/7.
The software directly integrates with your practice management system and is completely customized with your offices’ specific scheduling rules. This means that all times are displayed accurately by appointment type and chair, there is no double-bookings and all appointments are written directly into your PMS without requiring any effort from your front office staff.
This is no different than what your front desk does when someone calls. They look at the schedule within the PMS, take into account all of the scheduling rules that the office has set up, and then tell the patient what their options are.
With online scheduling, instead of telling them their options over the phone, you are simply giving patients the ability to schedule an appointment at your office at their convenience. This closes the loop on all of your current marketing investments and removes the barrier to entry for patients like Megan and her kids.
LocalMed is a proven solution
Over 12,000 dentists and counting have implemented LocalMed Connect real-time online scheduling to help them solve the same issues that you are experiencing and provide their new and existing patients the conveniences they are looking for in selecting a dental provider.
Interested in hearing more about how LocalMed can help convert the leads your dental marketing is already bringing in? Contact us today to schedule for your FREE demo!
LocalMed lets patients schedule appointments straight into your practice management system, just like your front desk would. You set your scheduling rules, and they’ll start booking appointments around the clock - even at 3am on a Sunday.
Learn more about how LocalMed can help your dental practice fill its schedule, 24/7.