Online Scheduling That Works Offline
Here’s a fun little oxymoron for you - our online scheduling can get you patients who are not online. In some cases, they don’t even have to be anywhere near a computer. No, we’re not crazy, and we’re not trying to con you either. It’s true. After your LocalMed scheduling has been implemented, you can attract patients who aren’t online, or even looking for a dental appointment in the first place.
Attracting those patients does take a little creativity, and a bit of elbow grease to boot. But it doesn’t have to be difficult - it’s just a matter of seizing some opportunities that you might have been letting slip by. Here are our favorite ways to use online scheduling offline.
Ground Marketing Enhancement
Ground marketing is the biggest opportunity of all, and it’s a pretty simple idea. Get out there, in person, and start marketing your practice face-to-face with the people in your community. When patients hear about your practice directly, in a people-to-people kind of way, it immediately creates a connection that makes them more likely to remember you than the people they found during a Google search.
It’s not as daunting as it seems; you can do ground marketing wherever people are. Many of our clients have found success with it at county fairs, PTA meetings, block parties, farmers markets, and even the openings of apartment buildings. The possibilities are almost limitless.
Typically, you’ll have some kind of marketing material that you leave with the people you meet. That can be anything from a business card to a multiple-page brochure. They take that material home, and hopefully the next time they want to schedule a dental appointment, they’ll remember that material and have your contact information on-hand.
Here’s where LocalMed comes in. Many of our clients do this type of ground marketing, but instead of just distributing pamphlets, they’ll take an iPad with them. When someone expresses interest, they’ll pull up their schedule, and the patient can book an appointment right then and there. The practice leaves with many leads and several fully booked appointments.
LocalMed means you don’t have to distribute materials and then wait, hoping to eventually get a call back. You’re filling your schedule right then, in that instant. No other online scheduling technology can do that.
Ground marketing is a highly effective strategy that requires minimal investment. And when you add real online scheduling to the playbook, it becomes a game changer. If you’re interested in learning more about ground marketing, give our friend Michael Arias the Dental Marketer a look!
More Effective Print Materials
Whether you’re using them as ground marketing collateral or in direct mail campaigns, printed materials are a staple in dental marketing. Unfortunately, they can feel a bit old fashioned nowadays. People are used to the digital world, and expect the convenience it provides. But when you have real online scheduling, your print marketing ceases to be junk mail and becomes something that appeals to that modern sense of convenience.
All it takes is a URL, or even better, a QR code. Just put the code on your print materials, and label it clearly with something like “schedule an appointment online now!” Then, with one scan, prospective patients can see your schedule and book an appointment in just a few taps of their mobile device.
It eliminates the need to call during business hours. It eliminates all the back-and-forth communication that patients simply don’t want to bother with. It’s simple. One scan, appointment booked. Once again, no other online scheduling technology can do that.
Santo Dental Group and Elden Family Dental using ground marketing to drive patients to schedule online with LocalMed
The print materials don’t even have to be outbound marketing. Some of our clients have found success simply by putting a “schedule an appointment now!” QR code in their window. Patients have walked by, scanned the code, and boom - they just turned a random passerby into a booked appointment.
The LocalMed formula for success is a pretty simple one. Put yourself where your patients are, and make scheduling as easy and convenient as possible. Try these tips out for yourself - you’ll be surprised at how well they can work, and how little work they take.
LocalMed lets patients schedule appointments straight into your practice management system, just like your front desk would. You set your scheduling rules, and they’ll start booking appointments around the clock - even at 3am on a Sunday.
Learn more about how LocalMed can help your dental practice fill its schedule, 24/7.