The easiest way to get Google to notice your dental practice
Google rules the internet, but that doesn’t mean you can’t get in on a share of their spoils. They’ve built a collection of tools to help local business achieve better search results, more hits, and ultimately, more patients for you. The best one is Google My Business. And with a little research, it’s easy to put it to work for your dental practice.
What is Google My Business?
If you want the full story, Google explains it all here. If you want the quick version, read on.
Google My Business is the easiest, most powerful and free way for local businesses like yours to manage where you appear in searches, interact with customers, and effectively manage your online presence.
Ever wonder how Google knows where to place businesses on Google Maps? Google My Business is the answer. And the reviews that pop up while searching? That’s Google My Business too.
It’s one of the most important things you can do to ensure your dental practice appears online. Even Moz ranks Google My Business as the #1 factor in high local search rankings.
How do I get started?
Just visit this link, and click “manage now.” Enter the essential information, including hours, website, and phone number, and you’re well on the way to a boosted search ranking for your dental practice.
Is that all?
Yep! But also, of course not! There’s plenty more that Google My Business equips you to do.
For instance, every month, Google will send you an analysis of your practices' performance. You’ll learn how many people have found you, for what search terms, your click-through rate, and plenty of other key performance indicators that will help you learn how your patients find you.
You can also share information and updates about your dental practice through Google updates. Use updates to share promotions, a tour of your office, to introduce your staff, or even invite potential patients to schedule their appointment.